Experience in driving marketing excellence in B2B & B2C
NEIL WATSON
WHAT I DO
I am an experienced marketeer with a track record in conceiving, executing and improving customer success through marketing. Having worked in global organisations, start-ups and agencies, I am able to adapt learnings and experiences from a multitude of disciplines and markets to deliver measurable results. I am a creative thinker and analytical in my execution, applying a pragmatic numbers-based approach to ensure continual improvement in marketing.
My Experience:
Head of Digital Marketing EMEA
I am responsible for delivering the digital marketing programmes for EPOS across EMEA. I previously led the UK and Ireland marketing function but have moved to a pan-EMEA role that focuses on digital campaigns and execution with the enterprise sales teams via Saleforce Marketing Cloud and other associated platforms.
Channel and Communications Manager
I managed the channel marketing and market communications for the UK and Ireland at Plantronics. Using tools such as Marketo, Saleforce and Power BI I provided the team with a toolset of actionable insight to better understand and work with partners. I delivered insights that transformed the effectiveness of marketing with and through partners.
Digital Marketing Consultant
I created Tagged Marketing, which delivered a range of marketing services for several clients. I have developed expertise in digital marketing platforms such as WordPress, Salesforce, Marketo, Eloqua, Hubspot and other digital platforms to offer more scientific and measurable marketing solutions.
Head of Marketing
I ran the marketing of Wildseed Studios, a leader in creating new entertainment vehicles for a digital world.
With a new show, each month and two Netflix feature films a year my role required a variety of skills and techniques to build a following around each franchise.
I was able to utilise marketing to grow franchises quickly from ideas to action.
Head of Digital Strategy & Planning
I ran the strategic client services side of the business.
Key clients included Sony, where I worked on several initiatives including planning their digital engagement strategy for the 4 million European and North American players of LittleBigPlanet. I learned a lot in this role about how to use digital technology to transform business.
Channel Marketing Manager
I was approached from my role at Plantronics to join Intel on a twelve-month contract to focus on developing their UK channel marketing strategy. I helped them increase the ROI on their development funds by 33%.
TESTIMONIALS
What people
say about me
“Neil was very knowledgeable and innovative, generating ideas that were later adopted EMEA wide. He is hardworking and builds very constructive relationships with partners. I would recommend Neil without hesitation.”
“Neil has a wealth of channel and digital experience that makes him an excellent asset to any company requiring solid B2B marketing skills. Proof is in the pudding - since setting up Tagged he has not looked back, and his valuable experience and creativity can bring tangible sales results to your business. I would have no hesitation in recommending, or working with Neil.”
“Neil’s ability to confidently step back from a brief or a tender and place the task in hand within an insightful and imaginative marketing context has continued to impress me, and our clients, in the three years we’ve worked together on digital projects. It’s great working in partnership with a marketing director who views marketing as integral to everything we do – not just in relation to developing elegant strategies for clients – and is happy to roll up his (considerably long) sleeves and put this into practice on every level.”
“I worked with Neil to create a new website ready for our £6million Golden Gift Appeal launch. During a period of tight deadlines and increasing demands on the sites functionality and design Neil remained personable, enthusiastic and retained his sense of humour even when I lost mine. He went above and beyond the call of duty and worked hard to ensure we went live on the date agreed. I would definitely work with Neil again and cannot recommend him highly enough.”
