Marketing leadership

Neil Watson

Global digital marketing, channel programmes, and martech systems for enterprise brands — from Intel and Poly to EPOS.

watsonneil@gmail.com · LinkedIn · Bristol, UK

20+Years in B2B marketing

7+Years at EPOS

GlobalEMEA & worldwide programmes

SFMCSalesforce · Power BI · WordPress

Explore career chapters

2018 — Present

EPOS

High-end audio solutions for enterprise and gaming.

Precision engineering, global channel scale, and measurable digital programmes at the edge of the sales conversation.

eposaudio.com →

LeadGlobal digital marketing

EMEAUK&I · DACH · Nordic

6-figAnnual savings via owned martech

Lead Global Digital Marketing Manager

Jan 2025 — Present · Bristol, UK

Deliver digital marketing programmes that drive measurable value for global sales teams and channel partners.
Scale initiatives with regional marketers — from Aramco Aston Martin F1 associations to local activation measured in Salesforce and Power BI.
Put digital marketing at the fingertips of sales, as close to the customer as possible, with centralised analytics.

Digital Marketing — EMEA

Apr 2020 — Feb 2025

Integrated global digital elements into regional campaign execution across northern EMEA.
Pulled together digital strands into compelling, measured programmes for UK&I, DACH and Nordic.

Regional Marketing Manager

Nov 2018 — May 2020

Helped launch EPOS as Demant’s enterprise audio brand following the Sennheiser Communications transition.
Enabled communication that is dynamic, efficient and productive — innovation, quality and design at scale.

2006 — 2018

Poly

Enterprise communications — from Plantronics heritage to HP Poly.

Channel programmes that became EMEA-wide strategy — Connect Partner, MultiPoint, and scalable partner engagement.

hp.com/gb-en/poly.html →

ConnectPartner programme — EMEA blueprint

MultiPointScalable channel incentives

UK&IChannel marketing & comms

Channel Marketing and Communications UK&I — Poly

May 2017 — Nov 2018

Delivered channel marketing and communications programmes for Plantronics in the UK and Ireland.

Channel Marketing Manager — Plantronics

Jan 2006 — Nov 2008

Introduced Connect Partner Programme and MultiPoint — adopted as fundamental EMEA marketing strategy.
Built scalable, accessible partner engagement that increased mindshare with sales individuals.

2011 — 2017

Tagged Marketing

Independent marketing consultancy.

Expert marketing for global brands and start-ups alike — with deep marketing automation capability.

OwnerConsultancy founder

MarketoMarketing automation expertise

Owner — Tagged Marketing

Jan 2011 — May 2017 · Bristol

Delivered marketing services for clients of every scale with the same rigour and care.
Developed marketing automation programmes on platforms such as Marketo.

2014 — 2015

Wildseed Studios

Ideas incubator for next-generation UK media.

Launch-phase brand building for emerging creators — audience from zero to millions in months.

wildseedstudios.com →

2M+Views in six months

7K+Subscribers at launch

Head of Marketing

Oct 2014 — Jul 2015 · Bristol

Created brand plans with creators for every Wildseed product and channel.
Formulated identities and campaigns that attracted diverse audiences for each launch.
Grew audience from zero to 2M+ views and 7K subscribers in six months.

2010 — 2014

Nameless

South West digital marketing agency.

Go-to-market strategy, retention growth, and executive alignment for agency and client brands.

nameless.co.uk →

DirectorDigital marketing leadership

SonyRFU · RIBA · Rocksteady

Digital Marketing Director

Jan 2010 — Sep 2014 · Bristol

Planned and implemented sales and marketing to meet retention, growth and profitability targets.
Built go-to-market strategies with market assessment, financial analysis and competitive scoping.
Key clients: Cornwall Tourist Board, Sony, Rocksteady Games, RFU, RIBA.

2008 — 2009

Intel

Silicon that powers the world's innovation.

Channel marketing at scale — fund utilisation, partner conferences, and integrated B2B campaigns.

intel.com →

95%Channel fund utilisation

200+Partners at flagship conference

-40%Conference cost vs prior year

Channel Marketing Development Manager

Nov 2008 — Dec 2009

Delivered UK B2B campaigns through and to the channel — digital, traditional, PR and events.
Increased channel fund utilisation from 75% to 95% through clear, timely communication.
Delivered Intel's most successful UK channel conference for 200+ partners at 40% lower cost.

2001 — 2005

intY

Cloud marketplace pioneer — now Giacom.

Hyper-growth B2B marketing — Deloitte Tech Track, new product launches, channel efficiency.

giacom.com →

1,776%Deloitte UK growth ranking

45%Revenue from new products launched

Marketing Manager

Jul 2001 — Apr 2005

Led team marketing B2B portfolio during 1,776% growth — 5th fastest IT company in UK (Deloitte).
Introduced programmes that increased channel efficiency via agency partnerships.
Launched three products now accounting for 45% of company revenue.

Current builds

Flagship systems & programmes

Global MDF budgeting & sales-out analytics

EPOS · Nov 2025 — Present

Standardised global MDF approach linked to Salesforce — forecast, predict spend, review against channel performance.
Granular sales-out insights: partner, distributor, category, product, account manager.

Email & landing page marketing system

EPOS · Jul 2025 — Present

Global multi-lingual system: build HTML email, port to Salesforce Marketing Cloud, on-brand endpoints with full analytics.
URL ingestion for rapid page creation; improved open/click rates; six-figure annual outsourced cost savings.