Channel Marketing Manager UKI
Nov 2008 – Dec 2009 · 1 yr 2 mos
My role at Intel required me to work with a variety of teams, both internal and external, to deliver clear and effective marketing communications through the various channels. This required me to work in a hands-on and consultative fashion with a range of partners including agencies, distributors, resellers and retailers to deliver integrated campaigns which delivered a brand message and strong return.
I was responsible for delivering UK B2B marketing campaigns both through the channel and to the channel. The role required a variety of marketing skills including digital marketing, traditional media marketing, public relations and event management.
The role required strong influencing skills, both internally at Intel and with senior business owners within the channel. My marketing planning skills needed to be extremely sharp in order to be effectively executed across these businesses in a timely and profitable manner.
In my time at Intel I increased the utilisation levels of channel funds from 75% to 95% through the delivery of clear, concise and timely communication and achievable and executable marketing initiatives.
I also delivered the most successful UK channel conference Intel had ever had for 200+ of its key UK channel partners whilst achieving a 40% reduction in costs from the previous year.
Skills: Marketing Metrics · Lead Generation · Stakeholder Management · Salesforce.com · Solution Selling · B2B Marketing Strategy