Neil Watson

Marketer, analyst, data scientist, artist

A strategic marketer with a passion for delivering customer success through the chemistry of marketing science and human behaviour.

I’ve delivered a diverse portfolio of award-winning work across industry giants like Intel, HP and Sennheiser, alongside agile startups and marketing agencies.

Applying creativity through an analytical lens, I’ve led teams and projects to disrupt convention and create new benchmarks. I’m excited about the possibilities of AI, blockchain and big data to revolutionise the depth and effectiveness of marketing.

Delivering

Digital Marketing: Lead generation, campaign execution, content development, social media marketing, marketing automation (Marketo, Marketing Cloud, Hubspot, Eloqua)

B2B Marketing Strategy: Developing and implementing go-to-market strategies, solution selling, sales incentives.

Channel Marketing: Partner relationship management, program development, driving channel sales

Marketing Analytics & Measurement: Utilising marketing metrics to measure and inform campaign success and ROI (Power BI, Django)

Leadership & Communication: Managing teams, influencing stakeholders, delivering change

Skills Summary

Technical

DATA

CRM

HTML

AI

Creative

IDEATION

BRAND

WORKSHOPING

Experienced

ENTERPRISE

SME

CHANNEL

AGENCY

Experience
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EPOS | Sennheiser

Global Digital Channels

Apr 2020 – Present · 4 yrs 5 mos

I drive transformative marketing programmes utilising digital tools, big data, and AI insights with automation across multiple regions. I have introduced, developed and expanded effective programmes across EMEA and globally, including creating webinar content driving customer narrative, channel incentives and end user engagement.

Key Deliverable: Transformative programmes with global reach

Skills: Marketing Metrics · Lead Generation · Business Analytics · Communication · Leadership · Content Development · Stakeholder Management · Social Media · Salesforce.com · Solution Selling · B2B Marketing Strategy

UKI Marketing lead

Nov 2018 – May 2020 · 1 yr 7 mos

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HP | Poly

Marketing Communications and Channel UKI

May 2017 – Nov 2018 · 1 yr 7 mos

Alongside delivering successful marketing programmes, I introduced the power of data to the region and brought to life the unrealised insights in the sales data. I managed a small team to deliver cohesive programmes across sales and marketing.

Key Deliverables: BI-led decision-making to pinpoint success.

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Tagged Marketing

Marketing Consultant

Jan 2011 – Oct 2018 · 7 yrs 10 mos

I ran a marketing business delivering marketing strategy, digital marketing, lead generation and automation services. I worked for numerous clients, learning a lot from the breadth of challenges.

Key Deliverables:

  • HP-Poly: I delivered email marketing and automation services for the UK, BeNeLux and Nordic regions for seven years.
  • Wildseed Studios: I ran the marketing for Wildseed Studios, a leader in creating new entertainment shows. With a new show each month and two Netflix feature films, my role required a variety of skills and techniques to build a following around each franchise. I was able to utilise marketing to grow franchises quickly from ideas to action. I developed Wildseed audience from zero viewers to 1 million+ views within 12 months.
  • Clic Sargent: I delivered marketing services for this young persons cancer charity. I delivered a variety of marketing services including delivering an e-Shop for their upcycled fashion label.
  • Alcatel Lucent: I delivered marketing services including content marketing and marketing attribution services across their Eloqua and Salesforce platforms.
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Wildseed Studios

Head of Marketing

Oct 2014 – Jul 2015 · 10 mos

Wildseed Studios is an ideas incubator, working with new and emerging creators (and established creators interested in working in a new way) to produce fresh and original content to develop a truly next generation UK media company.

My role was to create brand plans, in collaboration with Creators and the Wildseed team, for all of Wildseed’s creative products and channels as well as the maintenance and promotion of the Wildseed Studios brand itself.

l formulated and implement individual brand identities and campaigns that attracted a number of diverse audiences for each product that Wildseed creates and supports.

I grew the audience during the initial launch phase from a starting point of zero, generating in excess of two million views and seven thousand subscribers in six months.

nameless

Nameless Media Group

Marketing Strategist

Jan 2010 – August 2014 · 4 yrs 8 mos

I led the strategic marketing direction for the agency’s clients and the agency.

Key clients included Sony, where I worked on several initiatives including planning their digital engagement strategy for the 4 million community of LittleBigPlanet.

Key Deliverables: Ran a sales pipeline that delivered 250% growth of the agency, conceived, and created award-winning digital experiences.

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Intel

Channel Marketing Manager UKI

Nov 2008 – Dec 2009 · 1 yr 2 mos

My role at Intel required me to work with a variety of teams, both internal and external, to deliver clear and effective marketing communications through the various channels. This required me to work in a hands-on and consultative fashion with a range of partners including agencies, distributors, resellers and retailers to deliver integrated campaigns which delivered a brand message and strong return.

I was responsible for delivering UK B2B marketing campaigns both through the channel and to the channel. The role required a variety of marketing skills including digital marketing, traditional media marketing, public relations and event management.

The role required strong influencing skills, both internally at Intel and with senior business owners within the channel. My marketing planning skills needed to be extremely sharp in order to be effectively executed across these businesses in a timely and profitable manner.

In my time at Intel I increased the utilisation levels of channel funds from 75% to 95% through the delivery of clear, concise and timely communication and achievable and executable marketing initiatives.

I also delivered the most successful UK channel conference Intel had ever had for 200+ of its key UK channel partners whilst achieving a 40% reduction in costs from the previous year.

Skills: Marketing Metrics · Lead Generation · Stakeholder Management · Salesforce.com · Solution Selling · B2B Marketing Strategy

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HP - Poly

Channel Marketing Manager UKI

Jan 2006 – Nov 2008 · 2 yrs 11 mos

My role at Plantronics was similar to my role at Intel. In my time at Plantronics I introduced key initiatives which were extremely successful and were emulated across the wider EMEA marketing region. Two significant highlights included the Connect Partner Programme and MultiPoint incentive campaign. These initiatives have both become fundamental building blocks of Plantronics’ EMEA marketing strategy.

The Connect Partner Programme has enabled Plantronics to engage with channel partners in a more effective, scalable and easily accessible way.

MultiPoint is a key element of the Connect programme. It is a flexible incentive programme that is fully scalable and can be used in all of our channels in a way which increases mindshare with sales individuals.

Skills: Marketing Metrics · Lead Generation · Communication · Salesforce.com · Solution Selling · B2B Marketing Strategy